Our Story

A Product Designer met a Software Developer in Santa Barbara, CA, and founded....a digital powerhouse.

Inspired by our previous backgrounds as a Structural Engineer (Serina) and Army Combat Engineer Veteran (Ethan), we are driven by the belief that unconventional backgrounds can be harnessed to redefine success. As a result, we founded Madasa Collective, a California-based team specializing in branding, product design, and software development. We assembled a team of talented and experienced individuals across multiple disciplines to craft innovative solutions. Our collective combines industry expertise with diverse perspectives to deliver high-quality products to our clients.